Upstream companies in deliver chains have proven a developing hobby in deploying purchaser scanning technology (CST), which is predicated on customers scanning the bought merchandise with their cellular devices, as a unique opportunity to traditional interorganizational records technology (IOIT) to examine downstream purchaser call for records. However, there’s restricted information withinside the literature on (i) how CST enables enhance upstream companies’ performances and (ii) whether or not CST will update IOIT. This paper develops a theoretical version to look at the price of CST to a dealer that bypasses a store and employs CST to without delay gather experiment records from customers who’re incentivized with a praise for his or her scanning effort. Our theoretical evaluation demonstrates that CST gives each operational and strategic price to the dealer. On the operational level, spotting that the experiment records accumulated via way of means of CST is a censored model of the found out call for, we expand a easy and powerful technique for the dealer to examine the found out call for from the censored experiment records. We then inspect the getting to know performance of our technique, the most appropriate praise decisions, and the financial savings withinside the dealer’s stock overage and underage expenses springing up from CST. On the strategic level, we look at the selection of IOIT and CST inside deliver chains in equilibrium. Contrary to the traditional view, we discover that the provision of CST can also additionally expand (rather than suppress) the usage of IOIT inside deliver chains. Using an intensive simulation evaluation primarily based totally on real-global records from a producer that has applied a CST program, we display that the price of CST to a producer may be sizeable and offer insights into how marketplace situations have an effect on the price.