In the extant theoretical discourse on sociotechnical structures, the relationships among inputs and outputs of technology are assumed to be knowable to human marketers, from time to time ex ante and continually ex post. Recently, a brand new breed of self sufficient gear has emerged, that may independently study and execute novel actions. The input–output relationships of those gear, however, are unknowable to human marketers each ex ante and ex post. This requires evaluation of ways human beings enjoy the enactment of socio-cloth company at the same time as interacting with self sufficient gear. To this end, we behavior an exploratory, theory-building, comparative case examine at one of the world’s biggest semiconductor manufacturers. We look at how chip designers have interaction with households of layout technology: one following a conventional clothier-centric technique wherein the clothier is aware of what outputs specific inputs to the gear will generate and every other counting on self sufficient gear that constantly marvel the user. Our inquiry famous extensive variations in designers’ studies of the use of one-of-a-kind gear. When the use of self sufficient gear, designers’ enjoy of enacting socio-cloth company turns into liminal, a country of non-stop emergence, wherein interactions with the gear are marked via way of means of ambiguity, and the layout is moved ahead alongside a couple of layout trajectories according with a multifarious temporality. These insights require us to amplify upon numerous dominant perspectives at the enactment of socio-cloth company and necessitate novel questioning at the position and effect of self sufficient gear in destiny paintings structures in addition to on how layout and innovation proceeds below such conditions.